How Pedraza won the Lotery! Como Pedraza ganó la Lotería!

*Today I'm going to write in English and Spanish/ Hoy voy a escribir en Ingles y Español 

Hello Guys!!

Today I'm going to discuss about a beautiful medieval village in Segovia (Spain), named Pedraza. This medieval village experimented in last year an increment of tourist attribute to be used as a film set in many popular series on the Spanish television as is: "Isabel" and "Aguila Roja".

The point is, until the beginning of November 2013, the city was absolutely unknown far from the limits of Segovia,  thanks to one of the most popular advert on Spanish television, "The Christmas Lottery"( not without controversy due to the new type of ad .....and yes, the previous one with the "the boldest guy" was better.....now he is just another unemployed in Spain) is experiencing an incredible increase in several tourists who want to visit this small town.

Different  questions come to mind such as if the village is ready to receive such a big amount of tourists?In case is ready, would it be a long time effect or just for a couple of months?. On my opinion this small village is not ready, with just two main streets and a small parking.... the village is definitely ready. The multiplier effect of this advert  will work until the Christmas finish, after this, the city will start to lose tourists, but obviously the level of tourists will be higher that before. Should affect this popularity to the local community?

Another question that comes to my mind ... is this type of promotion a new kind of film and TV tourism? Is just film tourism? Or should be called "TV advertisement tourism" and considering as a new concept?  is this just an example of  "product placement" but in a free and different way? Or just a common  example of  "Product placement"? (check the video belong, explain very well the product placement and gives really good examples http://www.youtube.com/watch?v=wACBAu9coUU)

Guys let me know what do you think and if you have similar issues in your countries!!!!!

Enjoy

PS: at the end of the post I will leave you some pictures of Pedraza

Hola Chicos !

Hoy voy a hablar de un hermoso pueblo medieval de la provincia de Segovia ( España ) llamado Pedraza. Este pueblo  ha experimentado en el último año un incremento de turistas debido a su uso como lugar de rodaje  en muchas series populares de la televisión  en Española como es : "Isabel" y "Aguila Roja " .

El punto es que, hasta principios de noviembre de 2013, la ciudad era absolutamente desconocido lejos de los límites de Segovia, gracias a uno de los anuncios más populares de la televisión en España , " La Lotería de Navidad" ( no exenta de polémica debido al tipo de anuncio realizado este año...si, yo tambien prefiero al "Calvo del anuncio de la Loteria"...ahora es solamente otro parado en nuestro pais) está experimentando un increíble aumento en el número de turistas que desean visitar esta pequeña ciudad.

Diferentes preguntas vienen a mi mente como: ¿Esta Pedraza preparada para recibir tal cantidad de turistas ? en caso de que esté lista, ¿sería un efecto a largo tiempo o sólamente por un par de meses ? . En mi opinión este pequeño pueblo no está listo, con sólo 2 calles principales y un pequeño aparcamiento .... el pueblo noestá definitivamente listo . El efecto multiplicador de este anuncio funcionará hasta el final de la Navidad , después de esto,el pueblo comenzará a perder  turistas, pero obviamente  el nivel de los turistas será más alto que antes del anuncio de la Loteria. ¿Afectará esta situación a la comunidad local?

Otra pregunta que me viene a la mente ... Es este tipo de promoción  un nuevo tipo de turismo cinematografico y televisivo ? se puede considerar sólamente como turismo cinematografico? o debería de ser llamado " turismo publicitario " y ser considerado un nuevo concepto? O es sólamente  un ejemplo de " publicidad por emplazamiento" pero de una manera gratuita y diferente? Puede ser  simplemente un ejemplo común de " publicidad por emplazamiento " ( os dejo este link donde podreis econtrar ejemplos de publicidad por emplazamiento http://www.youtube.com/watch?v=hYvwNNMcQZA)

Chicos decirme que pensais del tema y si sabeis de algun ejemplo similar o de que ocurrira con Pedraza

Espero que lo disfruteis

PS: En el final del post os dejo algunas fotos de Pedraza

PEDRAZA:

REFERENCES:

Ayuntamiento de Pedraza (2013). Available at:

http://www.pedraza.info/

Beeton,S (2004). FILM-INDUCED TOURISM. Clevedon: Channel View Publications.

Patronato Provincial de Turismo de Segovia (2013). Available at:

http://www.segoviaturismo.es/

Shimp, A (2007). "Integrated marketing communications in advertising and promoting".London: Thomson Learning. 7th ed.

THE MAGIC OF WALT DISNEY!!!

Hello guys!!

Today I'm going to talk about Disneyland  and how Walt Disney created all this amazing world....and yes, also how he designed how to keep people inside their doors expending money

For start this post, did you ever visit a Disneyland theme park?, but before everything, do you know how many Disneyland are around the world?...if you come from the promise land, American will say...mmm I think just 2. If we ask the same question to a guy from Europe will answer you:...mmm three, one in France and other two in America...well guys, in total there are 6 Disneyland parks all around the world: two in America, and one in Paris, Tokyo, Shanghai and Hong Kong.

The first Disneyland was created in 1955 by Walt Disney, many people still asking then self how he could design all the amazing complex and the best question....How could after such a long time be a massive tourist attraction?

Walt Disney came out to the idea of create a place where his movies will be a reality after visit many amusement places with his family during the 30's and the 40's (If you ask in Argentina, the Argentinian will tell you that this idea came out after Walt Disney visited "La Republica de los Niños" or "The Republic of the Children", this is just a theory, but I will let you pictures and a link just in case you want to investigate more). Disney decided to create his first park after all the viewers  demanded him to built a studio  to see how he made his movies and how he created the "Magic of Disney" ( in film and tv tourism we call this a off location, talking clearly a "studio").

 Disney went further, he realized that creating just a studio will not give him a long term benefits, people will get tired of those studios and to see how he spent a whole day for create 10 seconds of movie. Instead he recognize the need of the people, they wanted to be part of the movies, fell the colours, touch the characters, walk in those magic film places. In terms of marketing, we could say that he identify those people's needs and he positioned very well his product, because by this time he was the only one capable to create this: overlay the needs created by his own movies, creating a new type of tourist attraction, we can say that his marketing plan was absolutely brilliant and taking in consideration than by this time he had the monopoly of animation movies. Also every new film will bring a new character to the park and more visitors (therefore the life cycle of the park was ensured to keep going for long time). Also if is possible to keep the families the whole day inside the park expending money with their children being persuaded by all the visual and promotional attack to beg their parents to buy everything they need for recreate their fantasies.....THEN WE CAN SAY THE BUSINESS WAS DEFINITELY BRILLIANT.....The only negative point was how to find the financial support for his idea, and the solution rise even higher his project: Disney created a partnership with ABC Television Corporation creating the Mikey Club, the benefits from this club helped Disney in the construction and publicity of his park and helped the ABC tv channel to rise his audiences.



Talking about Disneyland, one of the controversial point is the authenticity of this places, many people think that those parks contain a lack of authenticity, in my opinion this is a kind of "Disney authenticity",
 if we have a look to the theory of Postmodernism, the idea of Disney could fits into one of the three types of authenticity: experimental. If something got experimental authenticity means if you feel something is real then is real, but then if we follow this theory, the first Disneyland will be the only authentic, due to the rest were copies of the first one. Also Umberto Eco (1986) talked about Disney's parks as a simulation or Hyper-reality, and how sometimes this could be better than the real thing of live.

Finishing this post just to say that Disneyland was the first them park inspire in movies, after it will came the Universal Studios, Warnerbros park, etc, but none of them has had or will have as much success as it did and does Disneyland.

Please guys let me know your ideas about Disneyland and how the films supported this project. Also, Do you think is an authentic place?is what the tourists want to see? do you agree with this kind of tourism bubble?

Thanks for your time



PS:I leave you some pictures of the Disneyland's parks all around the world, some youtube links, as I've promised before the link and pictures about La Republica de los Niños.

                                 

                                 

LA REPUBLICA DE LOS NIÑOS:


http://www.tripadvisor.co.uk/Attraction_Review-g312747-d1977033-Reviews-Republica_de_los_Ninos-La_Plata_Province_of_Buenos_Aires_Central_Argentina.html

http://www.fundacionvalorar.org.ar/republica2008/

Have fun



REFERENCES:
Breetton.S(2005) FILM-INDUCED TOURISM, Channel View Publications,Cevedon, United Kingdom.
Richards,G.(ed) (2007) Cultural Tourism - Global & Local Perspectives, Hawoth.
McLeod,N (2013), Lectures for: Film and TV tourism; Theoretical perspectives on cultural tourism.